ICA’s Training Seminars aim to provide Free Zone and SEZ executives, management and staff an insight in the organizational and practical pre-requisites for running a successful operation and to understand best practices that may lead to improvements in their organization. In addition, the trainings elaborate on the day- to-day staff activities in order to meet the performance indicators and to achieve sustainable economic growth and prosperity by increasing trade and investments. Topics include: investor attraction, industry targeting and lead generation, business development, aftercare, marketing strategy, organizational structure, management effective site visits, trade & customs, strategy building, innovation, moving up the value chain, attracting high end investors, environmental challenges, financial analysis, master planning, stakeholder management, incentives, business intelligence and tools, writing and presenting investor project proposals, PPPs and free zones.